6 Simple Steps to Getting Started in the Health Coaching Business


Congratulations! You efficiently handed your health coach certification examination and might proudly exclaim, “I’m licensed!” Now what? What comes subsequent? The place do you go from right here?

Whereas reaching licensed standing is trigger for celebration, it’s the first step in your skilled journey. From right here, there isn’t a single path newly licensed professionals are required to take to carve a path towards success. Whilst you would possibly suppose: “Oh, no! However that’s what I want,” it’s extra vital to thoughtfully ponder what you need and how you envision your self serving your shoppers.

As a newly licensed well being coach, you might have numerous choices to discover. It’s all about discovering what suits you finest and the place you see your expertise rising essentially the most successfully.

Profession Path Choices

Over the previous decade, the sphere of well being teaching has swiftly expanded and developed to turn into not solely a revered and efficient skilled apply however an integral piece of the allied healthcare continuum. Newly licensed and present well being coaches should not restricted to working in a singular setting; reasonably, they’re positioned to influence change in any setting by cultivating all kinds {of professional} alternatives.

Importantly, these alternatives are now not restricted to face-to-face interactions with shoppers. Put up-pandemic, we’re witnessing a surge in digital teaching, telehealth practices and hybrid teaching fashions. As a well being coach, you aren’t restricted to a single geographic space and your influence could be shared throughout the globe.

As soon as licensed, your first determination is whether or not you need to work privately (the entrepreneurial route) or for a public entity or established enterprise as an worker. This determination will aid you map out your subsequent steps. Remember that there’s no rule that claims you may’t construct your profession in each instructions. For instance, you could end up keen on seeing how well being teaching works in a hospital with medical sufferers or in a nonprofit group whereas additionally providing personal teaching on the aspect. Right here’s a fast comparability of the 2.

Impartial/Personal Enterprise

On this situation, you’re self-employed. You determine an LLC, define a marketing strategy, develop a advertising plan/social media technique and set a price range (amongst different to-dos). The advantages embrace having a versatile schedule, working from nearly any location, and serving all kinds of shoppers. On common, self-employed well being coaches make $30 to $200 per hour (ACE, 2019). The downsides of this strategy embrace increased insurance coverage prices, an absence of well being advantages, the total burden of tax duties, and the necessity to handle your time successfully so that you simply work in the enterprise (because the coach) and on the enterprise (managing and working the enterprise like an employer would).


On this situation, you’re thought-about an worker. You might be supervised by a supervisor or director and are generally locked into a particular employer-determined schedule. Nonetheless, as an worker, you don’t act as a enterprise supervisor and don’t assume the tax penalties (payroll, social safety, Medicare, and so forth.). You are also usually offered a set of advantages (retirement choices, dental, well being, imaginative and prescient, incapacity, and so forth.). Some public entities that make use of well being coaches embrace:

  • Clinics and hospitals
  • Academic establishments (universities, public colleges, personal colleges)
  • Insurance coverage firms
  • Firms
  • Cooperative wellness companies
  • Studios and health facilities
  • Day spas

Wherever you think about your self working with and serving shoppers, listed below are six particular motion steps you may take to ascertain a stable health-coaching basis.

6 Subsequent Steps

1. Be part of

Analysis and be a part of one or two different skilled group past your certifying company. For instance, Wellcoaches and the International Coaching Federation are glorious sources of information, analysis and alternatives. By becoming a member of different organizations, you’re deliberately exposing your self to new views and philosophies. Such publicity will aid you develop each personally and professionally.

2. Community

It’s by no means too early to begin networking and making connections with different professionals within the discipline of well being teaching and inside different allied healthcare fields. Each profitable well being coach has knowledgeable community they will each be taught from and refer shoppers to as mandatory.

3. Study

Turning into licensed is step one however persevering with to evolve in your understanding of the sphere and apply of well being is a collection of continuous steps. After acquiring a certification, define constant continuing-education alternatives via your certifying company and different entities that may assist domesticate your information and expertise.

4. Promote

This step isn’t nearly selling your self as a licensed well being coach, it’s about connecting with others and growing and sharing content material related to your shopper demographic. Set up one or two social media networks that allow you to make distinctive connections and share content material designed to have interaction customers.

5. Write

Studying to write down properly is at all times a worthy pursuit. Think about beginning a weblog or reaching out to knowledgeable company to inquire about article alternatives. Writing is a ability that’s developed over time. Like every craft, it takes apply. Begin now.

6. Train

On the coronary heart of all we do as train professionals and well being coaches is educate. We’re pure lecturers and guides. Consider what you are able to do instantly to begin educating. May it’s by way of a webinar, a lunch-and-learn or a neighborhood occasion? What are you drawn to? Begin small and construct up.

Bonus Tip

Well being teaching, in any setting, requires a structured strategy and heat welcome to provoke rapport constructing (the muse of the client-health coach relationship). I like to supply every shopper a “welcome packet” in each digital and hard-copy codecs. On this packet, I embrace objects comparable to the next:

  1. Skilled philosophy assertion (this could mirror your values, beliefs and strategy to well being teaching)
  2. A shopper welcome letter 
  3. Your contact info and strategies of contacting you 
  4. An outline of what well being teaching is and isn’t
  5. A menu of health-coaching companies
  6. Credentials
  7. Insurance policies and procedures (define charges and fee preferences, the platform you utilize, comparable to digital, face-to-face, telephonic, and so forth., scheduling, rescheduling and cancellation insurance policies, communication expectations and response time, and so forth.) 
  8. A listing of what your shoppers can count on from you (e.g., confidentiality, openness, accountability, and so forth.).
  9. Teaching settlement
  10. SMART goal-setting worksheet
  11. A top level view of a what a training session will feel and appear like
  12. Shopper info/knowledge kind

Every well being coach develops their very own strategy and buildings a session distinctive to their fashion, philosophy and expertise. There’s no “a technique” that’s most well-liked or scientifically “confirmed.” These steps are, very similar to the artwork and apply of well being teaching itself, meant to information you, encourage you and inspire you to maneuver ahead in your profession.

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